Our Vision.
Progress for athletes. To be the recognised leader in Australia for providing high quality supplements and activewear by embracing challenges, amplifying bold voices and driving innovation to help people see better, do better and live better.
Our Mission.
We lead in delivering the tools athletes need to train hard, and perform at their peak.
*All human beings are athletes.
Our Story.
In 2022, Ahmed Ibrahim set out to challenge the status quo. He wasn’t interested in launching just another brand. He wanted to build something with purpose. A place where ambition met integrity, and where people could grow not just in capability, but in mindset, resilience, and leadership.
But if it was going to be something meaningful, it needed a name that captured everything he believed in. That name didn’t come easily.
The Name.
For four months, Ahmed brainstormed relentlessly. A number of names entered the mix until finally, Creadaptic stuck.
But let’s address the elephant in the room—Creadaptic. It’s not your everyday name, and we get it. You might even wonder, “How do you say it?”
We’ve heard plenty of creative attempts: Kri-rap-tik, Kri-tik-tik—you name it. But let’s clear it up once and for all. The correct pronunciation is Kri-dap-tik.
Now that we’ve got that sorted, let’s talk about why the name exists in the first place.
The Journey to 'Creadaptic'.
Why this name? Because it speaks to the heart of who we are:
(1) Creed – Representing the six core values that drive everything we do.
(2) Readapt – Reflecting our mindset of resilience, growth, and constant evolution to overcome challenges and barriers.
(3) Athletic – Embodying our relentless, holistic pursuit to push limits and execute with purpose.
From day one, Ahmed chose to shift the focus away from himself, and place it on those that make it all happen – the people. What began as a passion for health and fitness has expanded into something much broader. A brand with a deep commitment to culture, excellence, and impact across everything we touch.
We believe bold, worthwhile ideas deserve to be built with discipline and care. We believe culture is built deliberately, and protected fiercely. And we believe the best kind of growth comes from those willing to push themselves and those around them to be better, every day.
Where It All Began.
The roots of Creadaptic trace back to 2020, at a small study desk in Tanah Merah, Australia. At the time, Ahmed was a second-year university student studying law. But a mix of life experiences began to ignite a new passion within him.
From playing volleyball in high school to hitting the gym with his close friend, Zac Hawkes, and later serving in the Australian Army Reserves, Ahmed developed a deep love for health, fitness, and self-improvement.
That competitive edge, and that hunger to go further, was instilled in Ahmed from the beginning by Kacie Leathwaite, his legal studies teacher, and Angela King, his high school volleyball coach, at Shailer Park State High School. Both Kacie and Angela shaped his understanding of the importance of hard work, character, discipline, and the belief that you never settle for average. High standards. High expectations. No shortcuts. Everytime.
This foundation fuelled Ahmed’s vision to empower others, not just through the supplements they take or the clothes they wear, but through the community they become a part of.
And so, Creadaptic was born. A brand built for those who refuse to settle and who are driven to be better, every day.
Our Core Values.
Our values are the essence of our identity and are embodied in everything we do. Without our values, we lose all essence of our identity. We lose ourselves.
Embrace the Challenge.
Being prepared to readapt to our ever-evolving world and open to opportunities that will test us, challenge the social norm and project us forward.
Be Seen, Be Heard.
Being accessible, inclusive, enthusiastic and embrace our community with open arms.
Build with Humility and Integrity.
Refusing to forget where we came from and being humble and maintaining integrity in everything we do is the bedrock of Creadaptic.
Win as a Team.
We are one family. We are one community. This means empowering each other, lifting each other up and growing together. When one of us win, we all win. We rise united.
Dream Big and Execute.
That means putting aside the reasons why it may be a difficult road ahead and see things as what they could be. To be able to see our dream so vividly and take it day-by-day until our goal is reached.
Adopt an Ownership Mentality.
Taking responsibility and accountability for every outcome and the environment, and taking the initiative to bring about positive change.
We are driven by our vision. We are driven by our mission. We are driven by our values. We are driven by our culture. By taking Creadaptic's supplements and wearing our activewear, you are embodying us, prepared to execute.
